NEW COLLECTION

ORIGIN

salwar kameez also known as shalwar kameez is very old clothing type,it is actually persian term and many scholars belive it also originated from persia.it has eveolved over time and has somehow incorporated in itself what we call western cuts as well.mostly these are worn as pakistani dresses, and indian dresses and is worn mostly in pakistani and indian cultures.

Orange CromerTop:

Orange Rawsilk shirt having hot pink appliqued on bust. The applique adorned with big flower motifs and delicate work. Sequins embroidery design all over the shirt. Fully lined. Concealed zip closure on back

TUNIC TOPIC
The popularity of pakistani and indian salwar kameez has exploded recently in the western and eastern fashion world. Even Jennifer Lopez and Nicole Kidman have worn salwar kameez.
Indo-Western Clothing
Indo-western clothing is essentially fusion fashion of western and pakistani or indian clothing. Indian and pakistani trouser suit is a variation on the salwar kameez theme. The trouser salwar suit represents indo-western clothing that is very popular in urban pakistani clothes and also indian clothing. Short tunic(replaces kameez) and dupatta, coupled with straight paints (replaces salwar) are typical with trouser suit.!

WHY SHALWAR KAMEEZ

Comfort: Even Western women admit that this dress is probably the most comfortable dress around. It fits you without strangling you. You can breathe easy in it.

Versatility: The shalwar kameez is good in just about any weather. Granted, a shawl or sweater are required in cold weather.

Elegance: The wearer of the salwar kameez is bestowed with a graceful feminine charm. Ask anyone and they are very likely to concur.

FASHION TODAY

IN FASHION

Clothes can tell what is inside a person's head; it depicts the personality and character of a person. There was a time when people wore animal skin and covered their bodies with leaves and god knows what. Clothing trends have experienced centuries of revolutions. The general trend that the world experiences right now is uncomplicated. The essence is the same throughout whether you look eastward or westward. The same old pants, the same old shirts and the same old frocks and gowns. The same thing repeated over and over again with new styles. This repetitive chain is broken away by a distinguished culture.

SHALWAR KAMEEZ LEAD THE WESTERN FASHION

The Western fashion trends have been moving heavily toward Pakistan fashion clothing and patterns for many years but the arrival of Pakistani salwar kameez in the western fashion world has been so fast that it can only be described as breath-taking fashion. So what is so hot about salwar kameez and why are Pakistani women all over the world going crazy over a Pakistani fashion trend that has been around for thousands of years in Pakistan? The answer is simple: Pakistani salwar kameez or shalwar kameez are filling a role that has been missing from the western fashion scene for years: graceful feminine elegance when you wear a Pakistani Shalwar qameez. For so many years, women in the western world have been impressed by the fashion and media world with the idea and trend of Pakistani fashion. Pakistani Women were told that this look was sexy pakistani shalwaar qameez, that we needed to dress this way to be thought of as attractive. With paksitani clothes getting skimpier and tighter, we were getting more uncomfortable. Paksitani Salwar Kameez have given us a delicious alternative to this type of clothing in Pakistan.

Fashion design is the applied art dedicated to clothing and lifestyle accessories created within the cultural and social influences of a specific time. It is considered to have a planned obsolescence usually of one to two seasons. A season is defined as either autumn/winter or spring/summer.

Structure:

Fashion designers can work in a number of ways. Fashion designers may work full-time for one fashion company, known as 'in-house designers', which owns the designs. They may work alone or as part of a team. Freelance designers work for themselves, and sell their designs to fashion houses, directly to shops, or to clothing manufacturers. The garments bear the buyer's label. Some fashion designers set up their own labels, under which their designs are marketed. Some fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Large designer brands which have a 'name' as their brand such as Calvin Klein, Gucci, or Chanel are likely to be designed by a team of individual designers under the direction of a designer director.

Designing a collection:

A fashion collection is something that designers put together each season to show their idea of new trends in both their high end couture range as well as their mass market range.

Designing a garment:

Fashion designers work in different ways. Some sketch their ideas on paper, while others drape fabric on a dress form. When a designer is completely satisfied with the fit of the toile (or muslin), he or she will consult a professional pattern maker who then makes the finished, working version of the pattern out of card. The pattern maker's job is very precise and painstaking. The fit of the finished garment depends on their accuracy. Finally, a sample garment is made up and tested on a model.